Majority
of global web traffic now comes from mobile devices, so a desktop-only layout loses most visitors.
Source: StatCounter GlobalStats, Desktop vs Mobile Market Share
Health & Wellness
Salon sites that fill the calendar while you are with a client.
You cannot answer the phone mid-appointment. Online booking is not a nice-to-have in this industry — it is the business.
Buyer behaviour
How salons, barbershops & spas actually get chosen
Design decisions should follow the way your customers buy — not a template.
- Bookings happen in the evening, on a phone, outside business hours.
- Clients pick the stylist as much as the salon.
- Portfolio imagery is the deciding factor for colour and cosmetic work.
- Gift cards drive a meaningful share of seasonal revenue.
The evidence
What the research says about weak websites
Published studies, not opinions. Every figure below is attributed.
over 90%
of consumers read online reviews before using a local business.
Source: BrightLocal, Local Consumer Review Survey
75%
of people judge a company’s credibility based on its website design alone.
Source: Stanford Persuasive Technology Lab, Web Credibility Research
76%
of people who search for something nearby on a smartphone visit a related business within a day.
Source: Google, “Understanding Consumers’ Local Search Behavior”
The cost
What a bad or outdated website costs you
These are the specific leaks we see in this industry, over and over.
- Phone-only booking loses every after-hours client who was ready to book.
- No stylist-level portfolios means no premium pricing power.
- Unclear service menus and pricing create no-shows and mismatched expectations.
- No gift card path leaves seasonal revenue on the table.
The build
What we build for salons, barbershops & spas
- 24/7 online booking by stylist and service
- Service menu with clear pricing
- Stylist portfolios and specialties
- Gift card purchase
- Deposit collection to reduce no-shows
- Automated reminders and rebooking
- Product retail where relevant
- Local search and review generation
Questions
Common questions
Can we take deposits?
Yes — deposits at booking cut no-shows significantly and are handled through secure payment.
Can clients book a specific stylist?
Yes, with individual availability, service durations and portfolio pages.