Health & Wellness

Dental sites that fill chairs, not just look clean.

New patients choose a practice the way they choose a restaurant: photos, reviews, location, and whether they can book without phoning.

Buyer behaviour

How dental practices actually get chosen

Design decisions should follow the way your customers buy — not a template.

New-patient searches are local, mobile and heavily review-driven.
Insurance acceptance is often the first question and the first drop-off point.
Cosmetic treatments are researched for weeks and sold with before/after proof.
Anxiety is the hidden objection — tone and imagery matter more than in other sectors.

The evidence

Published studies, not opinions. Every figure below is attributed.

75%

of people judge a company’s credibility based on its website design alone.

Source: Stanford Persuasive Technology Lab, Web Credibility Research

53%

of mobile site visits are abandoned when a page takes longer than three seconds to load.

Source: Google / Think with Google, “Find out how you stack up to new industry benchmarks for mobile page speed”

76%

of people who search for something nearby on a smartphone visit a related business within a day.

Source: Google, “Understanding Consumers’ Local Search Behavior”

over 90%

of consumers read online reviews before using a local business.

Source: BrightLocal, Local Consumer Review Survey

The cost

These are the specific leaks we see in this industry, over and over.

No online booking sends new patients to the practice down the road that offers it.
Unclear insurance information creates phone calls that never become appointments.
Stock imagery undermines trust in a category built on personal comfort.
Non-compliant or inaccessible pages create real regulatory exposure.

The build

Questions

Booking can be embedded from your scheduling provider, or handled natively and passed to your front desk workflow.

Yes. Contrast, keyboard navigation, semantic structure and alt text are part of the standard build.