53%
of mobile site visits are abandoned when a page takes longer than three seconds to load.
Source: Google / Think with Google, “Find out how you stack up to new industry benchmarks for mobile page speed”
Home & Trades
Roofing websites built for storm season, not brochures.
Roofing buyers move fast and usually in an emergency. Your site has one job: prove you are legitimate and get the inspection booked before they call the next contractor.
Buyer behaviour
How roofing companies actually get chosen
Design decisions should follow the way your customers buy — not a template.
- Most roofing searches happen on a phone, often within hours of visible damage.
- Homeowners compare three to four contractors and pick the one who answers first.
- Insurance and financing questions decide the job as much as price does.
- Licensing, bonding and warranty proof carry more weight than design awards.
The evidence
What the research says about weak websites
Published studies, not opinions. Every figure below is attributed.
75%
of people judge a company’s credibility based on its website design alone.
Source: Stanford Persuasive Technology Lab, Web Credibility Research
76%
of people who search for something nearby on a smartphone visit a related business within a day.
Source: Google, “Understanding Consumers’ Local Search Behavior”
over 90%
of consumers read online reviews before using a local business.
Source: BrightLocal, Local Consumer Review Survey
The cost
What a bad or outdated website costs you
These are the specific leaks we see in this industry, over and over.
- A slow mobile page loses the emergency lead to a competitor with click-to-call above the fold.
- No visible license, insurance or warranty information reads as risk to a homeowner spending five figures.
- Contact forms that only email an inbox mean leads sit unanswered overnight — when roofing jobs are won.
- No storm or service-area pages means you are invisible for the neighbourhood searches that actually convert.
The build
What we build for roofing companies
- Service-area pages for every town you actually cover
- Free inspection booking with instant confirmation
- Storm damage and insurance claim explainers
- Financing options presented without a phone call
- Before/after galleries tied to real job types
- Click-to-call sticky bar on mobile
- Review feeds pulled into the pages that convert
- Lead routing straight into your CRM, not an inbox
Questions
Common questions
How fast can a roofing site go live?
Most roofing builds launch inside four to six weeks, including service-area pages and booking. Emergency landing pages can go live sooner.
Can homeowners book an inspection themselves?
Yes. Booking is built in, confirmations are automatic and every request lands in your CRM with the address and damage notes attached.