53%
of mobile site visits are abandoned when a page takes longer than three seconds to load.
Source: Google / Think with Google, “Find out how you stack up to new industry benchmarks for mobile page speed”
Home & Trades
HVAC sites built for the 2am no-heat call.
Half of HVAC revenue is urgent and half is recurring. Your site needs to win the emergency call and quietly sell the maintenance membership.
Buyer behaviour
How hvac contractors actually get chosen
Design decisions should follow the way your customers buy — not a template.
- Emergency searches convert in minutes, not days.
- Replacement buyers research for weeks and compare financing.
- Maintenance memberships are the margin — and they are sold on autopilot or not at all.
- Brand certifications and technician credentials reduce perceived risk.
The evidence
What the research says about weak websites
Published studies, not opinions. Every figure below is attributed.
+32%
increase in bounce probability when page load time grows from one second to three seconds.
Source: Google / SOASTA, “Mobile page speed: new industry benchmarks”
76%
of people who search for something nearby on a smartphone visit a related business within a day.
Source: Google, “Understanding Consumers’ Local Search Behavior”
over 90%
of consumers read online reviews before using a local business.
Source: BrightLocal, Local Consumer Review Survey
The cost
What a bad or outdated website costs you
These are the specific leaks we see in this industry, over and over.
- A phone number buried below the fold costs you the emergency job outright.
- No financing information pushes replacement buyers to the competitor who shows it.
- No membership page means no recurring revenue stream.
- Slow pages during a heatwave or cold snap waste your busiest traffic of the year.
The build
What we build for hvac contractors
- Emergency service path with one-tap calling
- Maintenance membership sign-up and billing
- Financing and rebate explainers
- System replacement comparison pages
- Technician and certification credibility
- Seasonal tune-up campaign landing pages
- Service-area and neighbourhood pages
- Booking that syncs with dispatch
Questions
Common questions
Can we sell maintenance plans through the site?
Yes. Plans are sold with recurring billing, and members get a portal to see visit history and book service.
Does booking connect to our scheduling?
Bookings land in the CRM with full job detail and can be routed to your scheduling workflow.