Retail & Hospitality

Restaurant sites that answer the three questions diners actually have.

Menu, hours, location. Get those instantly right on a phone and you win the table. Everything else is garnish.

Buyer behaviour

How restaurants & cafes actually get chosen

Design decisions should follow the way your customers buy — not a template.

  • Almost all restaurant browsing happens on a phone, often minutes before deciding.
  • The menu is the most requested page by a wide margin.
  • Photography drives choice more than description.
  • Reservations and ordering must take seconds, not a signup.

The evidence

What the research says about weak websites

Published studies, not opinions. Every figure below is attributed.

Majority

of global web traffic now comes from mobile devices, so a desktop-only layout loses most visitors.

Source: StatCounter GlobalStats, Desktop vs Mobile Market Share

53%

of mobile site visits are abandoned when a page takes longer than three seconds to load.

Source: Google / Think with Google, “Find out how you stack up to new industry benchmarks for mobile page speed”

76%

of people who search for something nearby on a smartphone visit a related business within a day.

Source: Google, “Understanding Consumers’ Local Search Behavior”

over 90%

of consumers read online reviews before using a local business.

Source: BrightLocal, Local Consumer Review Survey

The cost

What a bad or outdated website costs you

These are the specific leaks we see in this industry, over and over.

  • A PDF menu on mobile is the single most common and most costly mistake in the category.
  • Wrong or missing hours sends diners elsewhere permanently.
  • Slow image-heavy pages lose the decision window entirely.
  • No reservation or ordering path pushes margin to third-party platforms.

The build

What we build for restaurants & cafes

  • Fast HTML menus, never PDFs
  • Reservations and waitlist
  • Direct ordering to protect margin
  • Food photography presentation
  • Events and private dining enquiries
  • Multi-location and hours accuracy
  • Gift cards
  • Local search optimisation

Questions

Common questions

Can we update the menu ourselves?

Yes — menus are managed in the CMS and update instantly, including seasonal and daily items.

Can we take orders directly?

Yes, with direct payment so you keep the margin third-party platforms take.