75%
of people judge a company’s credibility based on its website design alone.
Source: Stanford Persuasive Technology Lab, Web Credibility Research
Professional Services
Law firm sites built around intake, not vanity.
Legal clients are anxious, comparison-shopping and highly local. Depth of practice-area content and a frictionless consultation are what convert.
Buyer behaviour
How law firms actually get chosen
Design decisions should follow the way your customers buy — not a template.
- Searches are specific: practice area plus city plus situation.
- Attorney bios are among the most-visited pages on any firm site.
- Case results and testimonials must respect advertising rules.
- Consultation friction is the main leak in legal intake.
The evidence
What the research says about weak websites
Published studies, not opinions. Every figure below is attributed.
88%
of online consumers are less likely to return to a site after a bad experience.
Source: Amazon Web Services / Gomez, “Why Web Performance Matters”
76%
of people who search for something nearby on a smartphone visit a related business within a day.
Source: Google, “Understanding Consumers’ Local Search Behavior”
over 90%
of consumers read online reviews before using a local business.
Source: BrightLocal, Local Consumer Review Survey
The cost
What a bad or outdated website costs you
These are the specific leaks we see in this industry, over and over.
- Thin practice-area pages cannot rank against firms publishing real depth.
- Generic contact forms attract unqualified matters and waste attorney hours.
- No after-hours intake path loses urgent matters entirely.
- Dated design signals a firm that is not investing — clients read that.
The build
What we build for law firms
- Deep practice-area page architecture
- Attorney profiles with credentials and outcomes
- Case-qualifying intake forms
- Consultation booking
- Jurisdiction and location pages
- Compliance-aware results presentation
- Resource and FAQ libraries built for search
- Intake routing into the CRM
Questions
Common questions
Can intake forms qualify matters before we see them?
Yes — conditional questions score and route matters so attorneys review only what fits.
Do you follow bar advertising rules?
We build to the disclaimers and constraints your jurisdiction requires and your firm approves.