+32%
increase in bounce probability when page load time grows from one second to three seconds.
Source: Google / SOASTA, “Mobile page speed: new industry benchmarks”
Retail & Hospitality
Stores built for conversion rate, not theme previews.
Traffic is expensive. The difference between a 1.2% and a 2.4% conversion rate is the entire business — and it lives in speed, product pages and checkout.
Buyer behaviour
How e-commerce brands actually get chosen
Design decisions should follow the way your customers buy — not a template.
- Shoppers compare across tabs and abandon on any friction.
- Product page speed and imagery drive add-to-cart directly.
- Shipping cost surprises are the leading cause of cart abandonment.
- Repeat purchase economics decide whether paid acquisition is viable.
The evidence
What the research says about weak websites
Published studies, not opinions. Every figure below is attributed.
53%
of mobile site visits are abandoned when a page takes longer than three seconds to load.
Source: Google / Think with Google, “Find out how you stack up to new industry benchmarks for mobile page speed”
88%
of online consumers are less likely to return to a site after a bad experience.
Source: Amazon Web Services / Gomez, “Why Web Performance Matters”
Majority
of global web traffic now comes from mobile devices, so a desktop-only layout loses most visitors.
Source: StatCounter GlobalStats, Desktop vs Mobile Market Share
The cost
What a bad or outdated website costs you
These are the specific leaks we see in this industry, over and over.
- Every second of load time measurably reduces conversion on product pages.
- Hidden shipping costs at checkout destroy carts that were already won.
- Weak product content forces discounting to compete.
- No retention mechanics means paying to reacquire the same customer.
The build
What we build for e-commerce brands
- Conversion-focused product page templates
- Fast, minimal-friction checkout
- Subscription and replenishment options
- Merchandising and collection strategy
- Post-purchase and retention flows
- Reviews and user content integration
- Analytics and funnel attribution
- Shopify or custom, depending on fit
Questions
Common questions
Shopify or custom?
Shopify unless your model genuinely needs custom logic. We will tell you honestly which one your business is.
Do you handle migrations?
Yes, including catalogue, customers, order history and redirects to protect existing rankings.