Roofing & trades · Conversion landing page
Summit Peak Roofing
A single-purpose landing page for a roofing contractor running paid ads, built so every dollar of ad spend lands on a page designed to produce a phone call or a booked inspection.
The challenge
- Ad traffic was landing on a slow, generic homepage with no clear next step.
- No way to tell which campaign produced which enquiry.
- Quote requests arrived by email and were tracked in a spreadsheet.
Our approach
- 1One page, one goal: book a free roof inspection.
- 2Above-the-fold call button, sticky mobile action bar and a two-step request form.
- 3UTM capture on every submission so each lead is attributed to its campaign.
- 4Enquiries flow straight into the CRM with owner assignment and follow-up reminders.
What we delivered
- Conversion-first landing page with trust, proof and guarantee blocks
- Click-to-call and click-to-text on mobile
- Inspection request form with campaign attribution
- CRM lead routing, auto-reply email and follow-up tasks
- Analytics and conversion event tracking
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