Dental & healthcare · Website + booking flow
Bayview Dental Studio
A patient-acquisition site for a dental practice, structured around treatments people actually search for and a booking flow that works in three taps on a phone.
The challenge
- Treatment information buried three levels deep with no dedicated pages to rank.
- Booking meant calling during office hours only.
- No new-patient intake, so the front desk re-keyed everything by hand.
Our approach
- 1A page per treatment with its own metadata, FAQ and schema markup.
- 2Persistent book-an-appointment action on every screen size.
- 3New-patient intake collected before the visit and delivered to the practice.
- 4Accessibility pass so the site is usable with a keyboard and screen reader.
What we delivered
- Treatment pages built for local search
- Mobile-first appointment request flow
- New-patient intake with consent capture
- Reviews and trust section
- Accessible colour, contrast and focus states
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