Fashion & retail · Shopify store
Atelier Nord
A Shopify build for an independent fashion label — merchandising, product storytelling and a checkout designed to reduce abandonment on mobile.
The challenge
- A theme install with default settings and no merchandising strategy.
- Product pages with thin copy and no size or fit guidance.
- High mobile cart abandonment and no recovery sequence.
Our approach
- 1Collection architecture designed around how customers shop, not how stock is stored.
- 2Product template with fit guidance, care detail, shipping clarity and review space.
- 3Express payment options surfaced early in the mobile checkout.
- 4Abandoned-cart and post-purchase email flows connected to the store.
What we delivered
- Custom Shopify theme work with brand-led art direction
- Collection and product templates
- Mobile checkout optimisation
- Abandoned-cart and post-purchase email flows
- Analytics, pixels and conversion tracking
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