Web Design · Toronto, ON
Bayview Dental Studio
A dental practice site designed to fill open chair time by making new-patient booking the easiest thing on the page.
The business problem
Practices lose new patients to anxiety and admin friction. Visitors want to know the treatments offered, whether the practice takes their insurance, and how quickly they can be seen.
Target customer
New patients within the practice's catchment, especially nervous patients and families choosing a first appointment.
Before / after reasoning
The “before” column describes the typical situation for this kind of business. The “after” column describes the design decisions made in this concept and why.
Typical before
- Treatment list written in clinical language
- Booking by phone during office hours only
- No insurance or first-visit information
In this concept
- Treatments explained in plain language with comfort messaging
- Appointment request form available 24/7
- First-visit and insurance questions answered on the page
Mobile and desktop
Real screenshots of the published concept page at 1280px and 390px wide.
Lead-generation strategy
- New-patient appointment request as the single primary action
- Comfort and anxiety-friendly messaging to reduce hesitation
- Treatment sections doubling as search-friendly service content
- Review section positioned immediately before the booking form
Features built
- Treatment sections in plain language
- Appointment request form into the CRM
- Reviews and team trust blocks
- Insurance and first-visit FAQ
- Hours, location and click-to-call
- Accessible colour contrast and keyboard-navigable forms
Performance and accessibility
92
Performance
96
Accessibility
100
Best practices
100
SEO
Measured 5 September 2026. Google Lighthouse 12, desktop preset, run against the live published concept page on this site. Scores vary with network conditions and are re-checked when a concept changes.
What is a concept versus a real result
Concept — invented for demonstration
- The business name, logo, photography, staff and reviews are invented for demonstration.
- Every number shown inside the demo page (ratings, job counts, prices) is illustrative sample content.
- No client hired us to build this page — it was designed in-house to show a design direction.
Real — verifiable on this page
- The page itself is real, published and fully responsive — you are viewing the actual code, not a mockup image.
- The performance, accessibility, best-practices and SEO scores are real Lighthouse measurements of that live page.
- The layout, booking/quote flow and lead capture pattern are what we build on paid client projects.
ProHub360 does not publish client conversion figures or revenue claims from these concepts. When we complete client projects and receive permission to share the results, they will be published separately and clearly labelled as client work.